Take 'residence' as the entry point
Let the 'Beijing drifters' no longer be drifters
Like most people, Guo Yi, the founder of Baozupo Goddess Apartment, was once a 'seasoned Beijing drifter'.
One day in March 2014, Guo Yi was driving along Chang 'an Avenue. While waiting for the red light, he saw a young girl's tired face reflected in the car window.
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She suddenly recalled herself when she first started working, living in Changping District, spending four hours every day squeezing onto the subway which was like a sardine can, and just commuting was already exhausting.
Why should one endure such injustice?
Isn't striving hard all about giving oneself a life that one won't settle for less?
The trump card of not settling for less is a room that can give you full energy.
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Guo Yi is determined to change the exhausting life of girls who have come to Beijing as 'drifters', making them no longer 'drifters'. With 'housing' as the entry point, he aims to create a truly quality lifestyle for them.
With the upgrading of women's consumption and the arrival of the 'she economy era' with a rental market worth billions of yuan, 'long-term rental brand apartments' have ushered in a spring of explosive growth, and the Goddess Apartment of the landlord has also emerged as The Times need
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Just like those women in Beijing who look out at the world, the landlady also sketches out her vision for the future.
'Good location, high quality, community-based
What they want to create is a warm home
A life full of warmth