On February 26, 2019, the national lecture tour titled 'The Ultimate Secret of Service as Marketing' was held in Guangzhou, jointly organized by Yunzhangfang & Wanzhong Enterprise Services and Moxi Business School. This is the fifth stop of the lecture tour following those held in Nanjing, Beijing, Shanghai and Xiamen. Over a hundred heads of bookkeeping institutions gathered together to have an in-depth discussion on the transformation path of traditional bookkeeping enterprises.

As the organizer of this event, Yunzhangfang We have invited He Mingtao, the chairman of Qiying and the founder of Moxi Technology, Li Guangqiang, the president of Guangzhou Financial Agency Industry Association and the chairman of Guangzhou Junjie Financial Agency Co., LTD., Du Xiaofeng, the secretary-general of Guangzhou Financial Agency Industry Association and the chairman of Guangzhou Juen Tax and Finance Consulting Co., LTD., and Zhang Hongqin, the chairman of Guangzhou Youye Financial Consulting Service Co., LTD., as sharing guests. Share my valuable experience accumulated over many years in the finance and taxation industry and learn from and exchange ideas with the bosses of on-site bookkeeping companies.

The bookkeeping industry has undergone decades of development, and the bookkeeping model has been constantly changing. Although the tax and finance service industry has a market scale of hundreds of billions, with the influx of technology, talent and capital, traditional bookkeeping companies are facing huge pressure and challenges. Liu Zhongxiang, the general manager of Yunzhangfang Region, pointed out that tax reform, capital winter and other factors have exacerbated the disappearance of small and micro enterprises. At the same time, with the emergence of low-price marketing and zero-yuan bookkeeping, traditional bookkeeping companies are facing internal and external troubles and are in an increasingly difficult situation, forcing them to transform and upgrade in order to reduce costs. But, how can the transformation be successful? How should the first step of transformation be taken? These are all the current doubts of bookkeeping companies, and this is precisely the significance of this lecture tour - Yunzhangfang wants to help all major bookkeeping institutions across the country avoid detours and develop in a positive direction.

As the chairman of Shanghai Qiying Small and Medium-sized Enterprises Service Platform, Mr. He Mingtao has his own unique insights into the pain points of bookkeeping companies and the future development direction of enterprises. He distilled the industry cognition and methodology generated during the development of enterprises and provided a detailed interpretation in a simple and understandable way for the guests present.

During the roundtable forum session, Liu Zhongxiang, the general manager of Yunzhangfang in the Greater region, shared his thoughts with several other sharing guests on the theme of 'Where is the transformation and upgrading path for traditional bookkeeping enterprises in the Internet + era?' The sharing guest said, 'Embrace changes, accept the Internet, and don't miss the great opportunity for transformation due to sticking to the old ways. Additionally, I sincerely suggest that everyone should promptly enhance their internal capabilities, utilize good platform tools to improve their own abilities, optimize organizational structures and management systems. Let's progress and develop together, and support each other.'

One person travels fast alone, but a group travels far. Yunzhangfang is committed to working with over ten thousand bookkeeping peers to build an intelligent finance and taxation ecosystem. By leveraging Internet and artificial intelligence finance and taxation technologies, it aims to solve problems for bookkeeping institutions, share resources, assume risks together, and seek common development.